Real Humans

Anthony Potter

O&P Market Strategy

Anthony F. Potter is a serial product development and commercialization expert with over 30 years of experience in a range of medical device fields, predominantly orthotics & prosthetics, as-well-as orthopedics.

After graduating with a nursing degree from Nottingham University in the United Kingdom, Anthony worked in orthopedics and the accident & emergency room, before managing the orthotic and prosthetic services at the Derbyshire Royal Infirmary (now, Royal Derby Hospital). During this time, Anthony was a finalist in the PwC Young Manager of the Year U.K. Award and undertook scholarships in India and the U.S. After this time, Anthony completed his M.B.A. in a full-time program at Lancaster University and École Supérieure de Commerce de Lyon in France. Anthony moved to the U.S. in 2004 after completing his company directorship from the Institute of Directors in London. In 2020 Anthony also graduated from Liverpool University with a Master’s degree in Public Health (MPH).

Whilst working at Hanger as the marketing director with responsibility for the product portfolio, Anthony was also responsible for the assessment and integration of third-party products and the development of new, internal products. Anthony was a partner in the integration of acquired O&P practices purchased by Hanger. Anthony was a member of the American Orthotics and Prosthetics Association (AOPA) and served on the annual conference planning committee for several years. More recently at Smith & Nephew, Anthony has been responsible for the development and commercialization of several products in the reconstruction and sports medicine fields.

“You have the freedom to be yourself, your true self, here and now, and nothing can stand in your way."

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